FMCG sales skills

Skills required for FMCG sales.

1.Good communication.

A good communication is must for FMCG sales career , your main job is to communicate about your product , Company scheme ,any incentive , company working policy to your stakeholder. You have to work in different geography , different culture, different language. So good communication will help you to carry out your day to day business.

2.Pursuasion.

A good persuasion power is key to success in FMCG sales. As you know there is high competition in the market, so you have to push your product ahead of your competitor and for that you have to convince the retailer or wholesaler.

3.Discplined.

Discipline is another important skill of FMCG sale , you have to pass on your company agenda to the down level stakeholder and market related issues to your upper level stakeholder on day to day . This is a must for FMCG sales person. For example your company announces some QPS for one week, so you have to communicate it to your sales team and channel partner very fast. You cannot delay it by 2 or 3 days.


4.Travelling.

Travelling is must for FMCG sales people. This is not skill , it is the basic requirement of FMCG sector . You need to travel in various location for your daily work . You have to meet various individual in various location for your daily business. So the people who likes travelling can enjoy working in this sector.

5.Data analysis .

Now a days almost all the organization are using MS excel .You have to understand your business by analysing excel data.(It may be primary or secondary). You cannot be present all the location in a same time , but you have to gain information about your business every moment. Hence your data analysis skill will help you to understand your territory and it’s business smoothly.

6.Quick decision making power .

FMCG industry is dynamic industry , quick decision is key role of sales person. Everyday you will face some new problem and you need to take decision very fast. All the time you cannot rely on your boss, you need to take some decision of your own. Delay in your decision making will affect your business adversely .

7.Updated knowledge of your market.

Each and every you can’t be present every where , so you need collect market information from your stake holder. You need to communicate with your distributor/RSA/PSR/Sales officer on daily basis for market information. It will help remain updated about your market.

8.Relationship building.

A good relationship to your stakeholder can give you extra mileage in your business. It may be your upper level or down level , you need to maintain a good relationship for smooth running of your business. Every thing cannot be done by policy, a good relationship can give you a better result.

9.Ability to fulfill commitment .

Delivering as per commitment to your upper level or down level will strengthen your position in the organization. Company has some expectation on you and you need to deliver as per company expectation as far as possible. Also your channel partner or down level have some expectation from you , if possible try to full fill.

10.Team player.

Team activity- fmcg

If you are good team player then you can work comfortably in any organization . You will need support and cooperation colleague and vice versa . Try to work as a team and full fill company expectation as per team . Individually you cannot give a good result but a team can deliver a great result.

11.Ability to with different level of people .

FMCG industry is huge and dynamic you need work daily with different level /class/category of people. You need to have strong interpersonal skill . You cannot speak in a same way to your all the distributor, to your all the team member. Depends on situation and person, you need to act very tact fully .

12.Proactive.

A FMCG sell people must be proactive rather than reactive. You need to anticipate some problem and plan on priority basis . Some problems are common and you need to be ready to face these problem.

13.Problem solving.
In FMCG sector , you will find different types of problem and need to give solution. Every time you cannot ask your boss for help. You should be mentally prepared for problem facing and solution.

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