FMCG advantages
What are the benefits of FMCG . 1.It is a recession proof industry . One of the major benefit of FMCG sector is that recession can’t hamper too much. While no sector is completely recession proof but recession has a little impact on FMCG sector. During economic slow down in 2008 , Automobile, Telecom, IT and other service sector witnessed a big slow down but FMCG sector performed with stability Nobody will stop buying grocery item or cosmetics or cold drinks because of recession. So during recession, investor need not to be worried . These products are of small value and does not require planning to buy. Consumer will always keep purchasing , even during economic slowdown. Hence the investor gets his business constantly. This feature gives guarantee of stability to the investor, job seeker and the whole economy . 2.It is daily use product. As the term FMCG implies it is v...