Characteristics of wholesaler.
Characteristics of wholesaler . Pls go through the e book 1.They sells on trade price . They sell on trade price , ( Trade price is the retailer’s purchase price fixed by the manufacturer) and earn a margin on it. In general manufacturer decides trade price of a product and all the calculations of FMCG are done on trade price only. Wholesaler gets a discount or margin on trade price. Normally wholesaler sells to retailer on trade price only. 2.Get together point of retailer . Retailers comes to the wholesaler point for their stock purchase from different location. Manufacturer cannot reach to micro interior location, from these location retailer comes to the wholesale market. 3.They don’t manufacture . Most of the wholesaler don’t manufacture the product they sell. They purchase from distributor