1.Huge number of trade partner .    As it is vast industry managing a huge number of retailer & wholesaler is very difficult task. Also it is known as multi channel trade partner system.   You will have to look after multiple distributor or super stockiest, wholesaler and retailer . Again looking after modern trade( if any ) is another headache. Maintaining a good relationship with all the correlated channel partners is not so easy. Creation of new problem every day is extra work load.                                                                                                                2.Main...