1.Huge number of trade partner .    As it is vast industry managing a huge number of retailer & wholesaler is very difficult task. Also it is known as multi channel trade partner system.   You will have to look after multiple distributor or super stockiest, wholesaler and retailer . Again looking after modern trade( if any ) is another headache. Maintaining a good relationship with all the correlated channel partners is not so easy. Creation of new problem every day is extra work load.                                                                                                                2.Maintaining product visibility .      You may Sale officer or Area sales manager , maintaining product visibility in your entire territory is not so easy task. Unlimited outlet in different location, multiple product need to visualize in consumer’s eye.   Among huge competition , maintaining   product visibility in market creates puzzle. Again if you can