Features of Fast Moving Consumer Goods.   1.It is a daily use  product . Each and every individual   use these product on daily basis . Early in the morning when we get up to late night sleeping ,FMCG is a must product . Interestingly we start our day with toothpaste   and before going to bed we drink a glass of milk. We cannot live without FMCG products.                                                                                  2. Economic slow down   can’t hamper too much.  As I   explained in point no 1, that FMCG are da...