How Corona virus changed our lives?                                                                              For sales people Friends we are going through a tough times . Almost all the country gone through lockdown, Human lives are under threat, economies are declining , people around the world are losing their jobs or business . Governments are trying their level best to control corona virus. Now the thing we must understand is that, we should be habituated for co- existence of this deadly virus. We should not think   “end of corona virus”. Now I like to figure out some positive points of corona virus . 1.Pollution is under control. Due to lockdown   factories are not working, train, buses or flight are also stoped.   So pollution from these aspects ar...

Some common terminologies   in FMCG sales.                                                                                                                                              1. ASM:- Area sales  Manager    2.SO:- Sales Officer      3.ASI:- Area sa...

                                                     For more details Through out the discussion I have mentioned that , FMCG is daily needing product, recession can’t hamper, people will not stopping buying etc. Then why FMCG company need sales force ? , product can be sold without sales   force. So in this topic I will try to explain why FMCG company need sales force?      1.High competition.                                                                         ...

How to minimize damage in FMCG . 1.Right product in right quantity in right outlet .   At the time of sales , sales team should be aware of the above statement. For example, in small pan shop low MRP product need to be given to off take quickly . On the contrary if high MRP products are placed in small pan shop , there is a chance to get expired . Also a high MRP perfume in a small pan shop has a little chance to be sold. As per outlet purchase trend quantity should be optimum.                                                                                   ...

How to control dead stock (Damage) in FMCG .                                          For more details   The term “damage” in FMCG means unsold goods. All that goods which the shopkeeper unable to sale or reach to the expiry date   are called damage or stale. Damage are of two types A. Products which do not get sold ,   reaches to the expiry date   B. Manufacturing defects or air leak or breakage during transportation . Now all the goods either from point no A or B , becomes unsalable . Hence the distributor need to take these goods   back from the market. Because if consumer consumes damage goods,   there is a strong possibility of arising   health problem. Distributor again claims the damage goods value from company. This is the main stage where we n...

How to manage trade scheme in FMCG sales.                                                       For more details Scheme means the financial or non financial benefit given by the manufacturer to the distribution channel to promote sales volume.   Some   schemes are , discount , any gift, any free quantity or a   holiday trip.   Suppose a company may give 1 piece free against purchase of 20   piece   or some company may give 2 % extra against purchase of 10 carton or there may be a holiday trip against purchase of some value, like 500000   etc. Scheme operates for 4 channel partners   ,   like super stockiest, distributor, retailer and wholesaler .                           ...

How to appoint   distributor in FMCG Sales . Distributor is a key pillar   in FMCG industry. Finding a good distributor is key to success in FMCG. Almost all the urban distributor plays a very important role in effective distribution.   So I will discuss some tips to find a   distributor.                                                                                                             1.Relationship .     ...