Weighted distribution.

Weighted distribution.                                     For more details

Weighted distribution is the sum of value sell  of all the outlet for a particular product ,divide by total value sell of industry of that category.

Formula for weighted distribution.

Total sale of a  product  in all the outlet	X	100
Total industry sale of that category in all the outlet

Let understand with the chart.

Outlet	Industry sale( Potato Chips)	Yellow Diamond sale	Contribution to industry sale
Raju store	800	100	2
Shyam Store	300	0	0
Ashok Store	500	100	2
J P Pan	600	200	4
Munna Store	400	300	5
G B Trading	100	0	0
Hussain Store	1200	200	4
Pioneer store	700	300	5
B K Store	500	0	0
Sonu  Sore	600	0	0
Total	5700	1200	21

Here total number of outlet is 10, out of 10 only 6 outlets selling Yellow diamond chips. Total industry sale is 5700 and Yellow diamond sale is 1200 . So 1200 is divide by 5700 and we get 21 %.

WD gives us data about quality  of distribution or depth of distribution. It always deals with how much quantity of my products are selling in a particular market.

Numeric distribution tells us the visibility or span of distribution. Numeric distribution tells us about available  or not “?  On the other side weighted distribution tells us depth of distribution. If ND says “Yes”, then WD will ask “How much” ? That means how much quantity of my product is there in comparison to my competitor.