Return On Investment


                                          ROI                  Details analysis
Definition of ROI

The full form of ROI is, “Return On Investment” . Distributor invest money for the whole year and the amount he earns at the end of the year is called return on investment. It is the remuneration for the capital invested through out the year. It is the difference between cash out and cash in . ROI is expressed in percentage ,  in a year to compare different types of investment. It is the process to measure efficiency of investment. It is performance of investment.

                            Calculation of ROI
Total income----total expense x100 
                     Total investment

Total income :-  Total income ia the year, total income like total margin , incentive  for distributor, any cash discount etc  .                                                                                               
Total expense :-  Expense incurred within a year like  rent for warehouse, office rent, electricity bill, staff salary , delivery expense and office expense etc.   

 Multiplication by 100 :-  As we express ROI on percentage basis.       
For example a distributor’s monthly  sale is 3000000 and margin is 3%  and investment is 2100000 ,( FMCG company generally asks for 21 days investment) lets calculate ROI .                              

Monthly turnover
3000000


Income
Expense
Distributor margin @3%
90000

Godown rent

15000
Staff Salary

20000
Others

6000
Total monthly
90000
41000
Total yearly ( Monthly  x12)
1080000
492000
We assume investment is 2100000

                                        
 
           
1080000-492000
X
100
2100000
                                  
ROI is 28 %                                                                                
In this case ROI is 28%. First we need to calculate monthly income and expenses . Then  we need to multiply monthly income and monthly expense by 12 to get total yearly income & expense. After deducting total yearly expense from total yearly income we will get net yearly income.   Net yearly income is divided by total investment and multiplied by 100,  we will get ROI.




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