Role of ASM in FMCG sales .
Pls read this e book Area Sales Manager’s top most priority is to deliver sales target . It may be value sales target or volume sales target . There are multiple process to achieve target. In this topic I will discuss about some of these process. ASM works with three aspect . A. Area:- ASM works in a defined territory . B. Sales :- ASM’s top most priority is to deliver sales target. C. Manager:- ASM need to manage a team of people. 1.Team handling. First responsibility an ASM is team handling. ASM is the in charge of a ground level sales force ( Sales Offic