Role of a super stockist.

Super stockist is a business man who purchase from company in bulk and sell to rural or urban distributor. In general super stockist is supposed to supply to rural distributor only. But in rare case some FMCG company allow super stockist to supply to urban distributor.

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1.Keeping  stock.

The name implies that super stockist’s main job is to keep company’s stock.  Super stockiest keeps stock for further supply to rural distributor , as a remuneration super stockiest earn some commission . In some defined agreement super stockiest need to main a certain level of inventory. He is also given a defined geography to supply some rural or urban distributor.  As the manufacturer cannot supply small quantity to rural distributor,  so supply to rural distributor  has to be done  from  super stockist .

2.Supply to rural or urban distributor.

Super stockiest need supply in small quantity to rural or urban distributor. Normally super stockiest is local person and familiar with small town or village, and hence he can supply to interior place  .

3.Payment collection.                                                                                                    

 Super stockiest supply stock to distributor, also he need to collect payment from them . In rare case distributor makes payment directly to company and super stockiest supply stocks only.

4. Company’s expenditure settlement.                                                                                                        

FMCG company operates some discount and trade scheme in the market.  All these market spending of company settled through super stockiest. Also unsold stock  settlement done through super stockist.

Again some company keeps some off role sales force to promote sales . Super stockist need to pay salary and expense for these sales force and claims  to company.

5.Helps company product to smaller town or village.

  As I have explained already  , super stockiest helps company to reach smaller town or village for further distribution. Super stockiest remains in bigger town and he does supply  in interior place, like tehsil or block level. Company cannot reach directly in these places.