Challenges of super stockist

Every channel partner have some challenge of his own , it may retailer, wholesaler , distributor or super stockiest. In this topic we will discuss about  the challenges faced by the super stockiest.

1.Rural transportation. 

                                       

                          

 Transportation in rural area is a key challenge for a super stockiest . In a country like India, road condition is very pathetic, broken road, muddy condition, narrow space etc. Also in summer season roads remain under water for  three to five months. Hence goods delivery in these situation is not so easy task for any FMCG super stockiest.  

                                                                                             

2.Small quantity delivery.     

In rural area , the sales volume is low in comparison to urban area. Some time order value becomes  Rs10000 to Rs15000  for distance of  50 Kilometer. So delivery of these small value order  is  not be cost effective. In this case , super stockiest need to club two or more distributor’s order to dispatch , which is again time consuming.               

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 3. Payment collection.                                                                                                                    

Payment collection is also difficult in rural area. Due to poor connectivity and limited bank access in rural area , collecting  payment is  also difficult. In some  area , distributor prefers cash transaction , which is not well at all . Super stockiest need to do follow up on regular basis for payment. Mobile network remains out of order in maximum time.                                                                                                       

 4.High cost delivery .  

Super stockist’s primary job is to supply to rural area. But due to poor condition of road and connectivity or small quantity supply , rural area supply is costlier than urban area. Suppose , if a  super stockist  need to supply in a rural area , where road is in broken condition and muddy, then obviously fuel costing will be more than a normal road.                                                                         

5. High investment in credit.                                                                 

Distributors in rural area asks for more credit than  urban area. Money rotation in rural is very low . Rural distributor asks for 20 to 25 days credit from super stockiest. In FMCG sector , credit more than  15 days hampers ROI.