FMCG market working .

Pls read this e book

Friends today I discuss about working in FMCG market. How to visit market ,how to  achieve daily target ? How to plan beat or route in a particular market ?How to give extensive coverage ?  

Before starting your outlet visit you should do  product wise plan ,Daily value /volume plan. Ask your boss about any focus product, brand ,category .Also discuss with your boss about company’s ongoing agenda/activity /promotion etc.

You should leave your distributor point by 9.30 to 10 am along with distributor ‘s salesman. Ideally you should work with a strong  salesman so that you can build your confidence. Now enter into outlet and seek his attention by greeting him in local language, like “Namaskar ,  Ram ram  ji or any other speech in bold” .Give your introduction , after introduction observe the type of outlet and promote your product accordingly. If it is your existing customer then find out which products are available and what quantity. Thereafter find out which products are not available and try to take order from the shopkeeper. After taking order ask the shopkeeper if he is having any problem , regular service ,any scheme and promotion from company . Then you should check if that outlet is having any company property(Stand, Rack, standalone ) or not, if yes kindly check  whether it is  properly maintained or not as per company policy. if you observe any shopkeeper misusing any company property ,then request him politely to maintain it as per agreed terms. If it is a new outlet then first observe the type of outlet and then you can promote your product easily. Throughout the   day your job is to monitor the salesman( first fifteen days may be your learning period ). This is the process you can work in urban retails market . Minimum you need to visit 35 to 50 outlet daily as per beat. Also you need to work for 4 hours in the market. After completion of beat you should have a review of the day. By 3 pm you will be able to complete your market work then you can go for your second half of the day.

                                                                                                       Pls read this book