FMCG meaning

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WHAT IS THE DEFINITION OF FMCG ?

The term FMCG is used commonly in India. The full form of FMCG  is ‘ Fast Moving Consumer Goods”.  Movement of product is very fast ,that is why this industry is called fast moving industry. Either demand is very high or fast  detoriatory,  that is why it is called fast moving. It is a quick selling product ,frequent purchased and having short shelf life. Daily need based products of each and every household. High demand,  inexpensive and affordable.

FMCG industry  is a huge &dynamic industry  . All us  need FMCG product on daily basis. It may be Toothpaste, Biscuit, Shampoo or any other items, very nook n corners of the world ,FMCG products are available by different names & brands. From a Child to old age people everybody need FMCG products.  One thing is common to all, that we cannot start our day without FMCG product.  Also we cannot finish our day without using FMCG product  .

Types of FMCG company.

1.Packeged foods.
2.Toiletries.
3.Beverage.
4.Cleaning products.
5.Over the counter medicine.(Like Aspirin)
6.Cosmetics.                                                                                                                                  7. Office Stationery.     

For example ,biscuit, ,snacks, toiletries,cold drinks , bread,milk, mosquito coil , Cleaning products, Toiltries etc.
Majority of products shelflife is less than one year , even some products shelf  life is less than four months ( Cold drinks, Milk, Breads).Toiletris & Sanitation products last fo 2 to3  years.

Examples of the FMCG companies

1.Henkel

2. Nestle

3.Colgate

4.Kellogg

5.P&G

6.Pepsico

7.Cocacola

8.Uniliver

9.ITC

10.Mondelez( Cadbury).

11. Godrej Consumer.

12. Patanjali

13. Reckitt benckiser

14. Johnson and Johnson



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