FMCG advantages in rural market.

1.Huge opportunity.                             Pls read this book

As it is untapped market , opportunity is huge in this area . New village or Tehsil, even block level coverage can be given. Obviously giving coverage to new area will give additional business volume .

2.Last mile distribution.

Rural is the last mile distribution point  for any FMCG company. Giving micro level coverage to rural market can create opportunity. This is the point where product can be given at consumer’s hand.

As per census 2011 rural population in India is 68.84 %. It is big consumer base and no company can  ignore this big numbers of consumer.

3.Opportunity for value players.

Rural market demands small pack and high profit margin for traders. So value players can play a vital role in rural market. Getting maximum quantity with minimum price is key character in rural market. Hence all the value players can gain from this market segment.

Again we should not forget about quality players  also , day by day development of electronic media can bring opportunity for them.  As a whole, rural  market is the key to success for value players and quality players  in future.

4.Increasing income .

Due to Govt. initiative, rural income is increasing day by day. Also population in rural area are becoming aware of new life style . As result future in rural India is bright for FMCG company.

5.Low competition .

In rural market competition level in low . Because of communication and transportation  problem ,all the brands cannot reach to the rural market , so it is the opportunity for some brands. Also some products are costlier than other products  and not possible to sell in rural market. Again some brands focus exclusively on urban market and never goes to rural market. Overall,  rural market gives more opportunity and less competition.

Pls read this book